Assessment · Six questions

How much of your phone channel can you actually see?

Answer honestly. Your coverage score updates as you go and tells you which rung you are standing on. The first three ask what your reports can already tell you. The last three ask what gets said on your calls, which is the layer almost nobody has.

Measure it

The numbers your reports should already give you

Volume, leakage, conversion. If you cannot answer these, there is nothing downstream to fix.

Do you know your monthly call volume by source?

Do you know how many calls go unanswered, and when?

Do you know what share of calls convert to booked work?

Learn from it

What gets said on the call

The questions, objections and deciding moments that close or kill a job. Spoken out loud every day and written down nowhere. It is also the knowledge any automation needs before it can answer a call the way your best employee would.

Do you know the top three questions your customers ask?

Do you know which answers and offers resonate best?

Do you have a scoring system for sales and intake calls?

Your coverage score

0/100

Dark on the channel that closes

You are optimizing spend on the conversions you can see, which are not the ones paying the bills. Start at rung one: make the phone visible.

Where to start

Answer a few more and we will name the rung you are on.

Schedule a call

Thirty days of tracked calls puts real numbers against this score.

The four rungs

Every business that lives on the phone is standing on one of these. The score above places you; the rung tells you what to do next.

Rung 1 · 0 to 25

Dark on the channel that closes

Spend is optimized on the conversions you can see. The phone, which closes more, is a blind spot.

You are here

Rung 2 · 26 to 50

Counting calls, not outcomes

You know volume and roughly what you miss. Source and booked revenue are not tied to the call yet.

You are here

Rung 3 · 51 to 75

Listening, not yet optimizing

You have content-level insight. Systematic scoring and pushing value back to the platforms are the gap.

You are here

Rung 4 · 76 to 100

Optimizing: automate the rest

You measure the phone properly. The remaining leak is capacity: peak overflow and after hours.

You are here

Put real numbers against your score

Tell us your call volume and we send an estimate within one business day. Setup takes about a day and your existing numbers keep working. Within your first 30 days you get your channels ranked two ways: by the leads your reports count today, and by the calls and booked jobs your tracking numbers recorded. The difference is the revenue your reporting can't see. Your answers above come with the request so we can start from the rung you are on.

Your channels ranked two ways: reported leads vs. tracked calls and booked jobsincluded

The phone revenue your current reports leave outincluded

The three channels most likely underfundedincluded

Every call recorded, read and scored from day oneincluded

Live in about a day · Existing numbers keep working · Month to month, cancel anytime

Want to see the deliverable first? View a sample analysis.