Teluminate for franchise systems
One brand.
Every phone on message.
You wrote the script, funded the campaign and trained the network. Then the phone rang in forty places you can't overhear. Teluminate reads every call at every location, scores it against your brand standard and gives you one view of who is on message, which offers are landing and where the phone is quietly leaking.
Tracking numbers per location and per channel. Each call recorded, transcribed and tied to the campaign, listing or keyword that caused it.
Each transcript checked against your standard: the greeting, the offer, the required disclosures, the close. Same yardstick at every unit.
Network, region and location roll-ups in a single dashboard. Owners see their own unit; you see all of them, ranked.
The four things a franchisor can't hear from headquarters
Is the network saying what the brand says, this week, on this campaign?
Not just call counts. A brand alignment score every location is measured against.
Which offers get mentioned, which get asked for, which turn into booked work, by location.
Brand alignment across the whole system, drillable to the unit and the call.
Push a talk track on Monday. Know who is using it by Friday.
Franchise systems run on consistency, and the phone is where it slips first. A new campaign, a price change or a compliance line goes out in a memo and lands in forty different greetings. Teluminate turns your brand standard into a checklist every transcript is read against, so adoption is measured instead of assumed.
Thanks for calling Northside Comfort, this is…0:02
…our fall tune-up special…0:41
trip fee applies to…not saidnone
Does Thursday morning work for you?3:05
Illustrative example, not customer data. Brand and locations are invented.
Call volume tells you the phone rang. Brand alignment tells you what happened next.
Most multi-location reporting stops at answered, missed and duration. Those numbers are the same whether a location is delivering the brand or improvising. Teluminate adds a second layer, read from the transcript, that a franchisor can actually hold locations to.
Every metric is comparable across the network because every call is scored the same way. That is the difference between a hunch about a location and a number you can put in a field visit.
Illustrative example, not customer data.
You funded the offer. Find out where it is actually being sold.
A national promotion is three separate questions on the phone: did the location bring it up, did callers ask for it unprompted, and did it turn into booked work. Each answer means something different. Locations that never mention it have a coaching problem. Markets where callers ask for it have a campaign that is working. Teluminate keeps the three apart, per offer and per location.
| Location | Calls | Mentioned | Asked for | Booked | Signal |
|---|---|---|---|---|---|
| Austin North | 212 | 81% | 34% | $6,940 | Selling it |
| Denver West | 188 | 74% | 12% | $4,270 | Selling it |
| Tampa Bay | 241 | 29% | 38% | $3,110 | Callers ask, staff don't |
| Columbus East | 156 | 18% | 6% | $890 | Not landing |
| Phoenix Metro | 203 | 66% | 9% | $2,980 | Mentioned, low take |
Illustrative example, not customer data. Locations are invented.
Brand alignment across the system, on one screen.
The franchisor view starts at the network and drills down: region, location, call, transcript line. Every location is ranked on the same standard, against the network median, so the conversation with an owner starts from a shared number rather than an impression from the last visit.
| Location | Alignment | Answer | Ask rate | Booked | Status |
|---|---|---|---|---|---|
| Austin North | 92% | 97% | 84% | $22.4K | On brand |
| Denver West | 88% | 94% | 79% | $18.1K | On brand |
| Phoenix Metro | 79% | 91% | 72% | $15.7K | On brand |
| Tampa Bay | 63% | 88% | 58% | $11.2K | Drifting |
| Columbus East | 44% | 71% | 41% | $6.3K | Review |
Illustrative example, not customer data. Locations are invented.
Three seats, one set of calls
Every call is read once. Each role in the system gets the slice it is accountable for.
- ✓Master view across the whole network
- ✓Brand standard and offer definitions
- ✓Attribution for national and co-op spend
- ✓Region roll-up with location ranking
- ✓Flagged calls to bring to a site visit
- ✓Adoption tracking after a rollout
- ✓Their own location only, every call and transcript
- ✓Their score against the network median
- ✓Which local channels make their phone ring
Why the phone matters
Of the words a customer says ever reach a CRM. The rest of the conversation is where the answers are.
More likely to convert: an inbound phone call versus an inbound web lead.
Higher win rates reported by teams that act on what's said in their calls.
Industry research from Gong and Convirza, not Teluminate customer data.
Rolling out across a network
No new phone system at any location. Existing numbers keep working exactly as they do today, and public listings are never touched.
We turn your greeting, offers and required lines into the checklist every call is scored against.
Tracking numbers per location for paid channels. The main number stays on the website and Google Business Profile.
A pilot group of locations goes live first, so the standard is tuned on real calls before the network follows.
Roll-ups fill in as locations come online. Owners get their seat the day their numbers are live.
Pricing is the same per-minute rate as everywhere else. Multi-location setup and number counts are scoped on the estimate call.
See how on brand your network sounds today
Thirty minutes with your brand standard and a sample of locations. We show you how a call gets scored against it, what the master view looks like for your system, and what the rollout would cost.
No new phone system · Public listings untouched · Nothing gets changed
Want to see a deliverable first? View a sample analysis.
We will email to pick a time and ask for your current phone standard and a few sample locations. Nothing gets changed.
Franchise questions
No. Each location keeps its phones and its main number. Tracking numbers are added for paid channels and one snippet goes on the website. Nothing is ported.
An owner sees their own location: every call, transcript and score, plus where they sit against the network median. Region and network roll-ups are for the franchisor and field team. Who sees what is set when the system is configured.
No. Each location's main number stays on its website and Google Business Profile exactly as it is today. Tracking numbers are assigned to paid channels, not to the public listings where name, address and phone consistency matters.
You bring the script, the current offers and any required lines. We turn them into the checklist each transcript is scored against, tune it on a pilot group's real calls, and update it when a campaign changes. The standard is yours; the scoring is consistent.
Calls appear as they happen. Location scores get solid once roughly 100 to 200 calls have been tracked at that unit, which for most locations is a few weeks. Network comparisons firm up as more locations reach that sample.
Consent is structural, not a patch. Recording disclosure and hashed identifiers are part of the pipeline at every location, and the cookie and consent handling on your sites stays exactly as configured.
Not by default. Automation is the last layer and is priced separately while in preview. For a franchise it can be useful once the measurement shows which locations are missing calls, because an agent answering overflow can be held to the same brand standard as a person.