Call tracking by marketing channel
Which of your ads actually
make the phone ring?
Google Ads, your Business Profile, Meta, a mailer. They all show the same phone number, so when it rings nobody knows which one worked. We give each channel its own number. Calls still ring your main line, your team hears which channel it came from, and you see every call by channel in one report.
One local number for Google Ads, one for the mailer, one for Yelp. Your main number stays on your website and listings.
Every tracking number rings your main line. Before it connects, your person hears "Google Ads call." The caller hears normal ringing.
Each call is logged with its channel, time, length and whether it was answered. "Did the mailer work?" finally has a number next to it.
Digital tracking covers most of your channels, but the phone is missing
Each square is one dollar in every hundred. The colored squares came through a channel you can measure. The dark ones came in by phone, and nobody knows from where. That is enough to be confidently wrong about which channels are working.
*Illustrative example.
How it works
No new phone system, nothing to port, nothing for IT to own. Setup usually takes a day.
Google Ads, Business Profile, Meta, Yelp, print, radio, a referral partner. Whatever you spend money on.
One local number per channel, in your area code, forwarded to your main line.
The Google Ads number goes in the ad, the mailer number on the mailer. A few minutes per channel.
From the first call, each one shows up under its channel, with the length and whether anyone picked up.
Works with any channel. If you can put a phone number on it, we can track it.
Your phone calls, in the same report as your web leads.
Every ad platform claims credit for the same phone call. This report only counts calls that came in on a channel's number, so the totals add up to the calls you really got.
| Channel | Web leads → clients | Phone leads → clients | Total clients |
|---|---|---|---|
| Google Ads | 210→25 | 52→19 | 44 |
| Business Profile | 64→9 | 118→55 | 64 |
| Yelp | 38→5 | 141→62 | 67 |
| Fall mailer | 22→3 | 44→21 | 24 |
| Meta ads | 175→14 | 39→12 | 26 |
| All channels | 509→56 | 394→169 | 225 |
Made-up numbers to show the layout. Web leads come from your ad platforms or CRM; phone clients come from the recording add-on or your CRM.
Your team knows where the call came from before they say hello.
A whisper is a one-second message played to the person answering, never to the caller. "Google Ads call." "Mailer call." So they can note the source, open the right offer, and stop asking "how did you hear about us," which callers get wrong about half the time anyway.
Google Ads callAbout one second. The caller hears ringing and never hears it.
Example only. The number and the call are made up.
Priced per location, by the minute
Pick a bucket for each location. Move up or down any month.
Every plan includes the whisper and the channel report. Extra minutes are 5¢ each.
Call minutes are talk time on answered calls. The numbers are yours to keep, even if you leave.
What changes, and what doesn't
The only thing you change is the phone number on each ad. How your phones ring and who answers stays the same.
On your website and Google Business Profile. We don't touch your listings, so local search ranking isn't affected.
No porting, no new carrier, no hardware. The tracking numbers forward to whatever number you give us.
If you leave, you port them to your own carrier, and nothing you printed goes dead.
Find out what you're paying per phone call, by channel
Tell us roughly how many calls you get and what you advertise on. Within a business day we'll send a number count and the bucket that fits each location.
Live in about a day · Main number untouched
Want to see what the report looks like first? Here's a sample.
Book a call
Pick a time that works for you. 15 minutes, by video or phone.
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We'll email you within a business day with a number count and a price. Nothing changes on your end until you say so.
Questions we get
Not if you do it the way we set it up. Your main number stays on your website and your Google Business Profile, which is where name, address and phone consistency matters. Tracking numbers go on paid ads and offline media only. If you want to track Business Profile calls, Google has its own way to do that without changing the listed number, and we'll walk you through it.
It still rings through, and the report flags it as a repeat caller rather than a new lead for that channel. The numbers are yours for as long as you're a customer, so there's no reason to rotate them.
You keep them. They're registered to your business, not to us, so you port them to your phone carrier like any other number and your ads keep working. We'd rather you never feel locked in by a phone number printed on a truck.
No. The caller hears ringing. The whisper plays only on your side, after your phone is picked up and before the two sides are joined. It adds about a second to the pickup.
Yes. The tracking numbers forward to your main line, and whatever your main line does after hours keeps happening. The answering service hears the whisper too, which is often the first time they've been told where a call came from.
Just the phone number in the ad and the call asset. If you want your bidding to see calls too, we help you send call conversions back to Google Ads. That's an option, not a requirement.
You'll see calls per channel from day one. Comparing channels fairly takes a few weeks at normal volume, and a channel that only gets a handful of calls a month will take longer. We'd rather tell you that up front than show you a chart off three calls.